Vision, Mission and Values

Our vision

To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

Our mission

  • To be the best company to work for whereby employees are treated as part of a big family
  • Create a globally recognised ASEAN brand
  • To attain the lowest cost so that everyone can fly with AirAsia
  • Maintain the highest quality product, embracing technology to reduce cost and enhance service levels


  • Dare to Dream

    Progress comes from innovation. Both require change to happen.

  • People First

    Care for our people, care for our guests.

  • Make it Happen

    Learn fast and deliver more with less.

  • Be Guest-Obsessed

    Understand deeply what our guests want. Then give them more than they expect.

  • One AirAsia

    We are one airline, with one vision, and one people.

  • Safety Always

    Safety is everyone's responsibility, it starts with you.

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